Hannover Messe 2017

Under the motto "Integrated Industry - Creating Value", more than 6,500 international exhibitors presented themselves at Hannover Messe from 24 to 28 April 2017. The fair attracted around 200,000 visitors from all over the world, thereby reaffirming its position as the world's leading industrial trade fair.

For its international target groups, DMAN offers programmes around Hannover Messe which include a visit to the fair with targeted preparation. Two examples from this year are described below – programmes we organized for participants from India and Iran.

But first, we want to give a brief retrospective of events which offered German companies information about the current business opportunities in Russia, describe the information stand of this year's partner country Poland, and mention the Niedersachsen Foreign Trade Day.


This year, Hannover Messe was, once again, the meeting place for economic representatives of numerous countries, and many encounters took place at the edge of the fair. Russia was again strongly represented. DMAN accompanied some activities of the Lower Saxony representative in the Russian Federation.

The "Russia afternoon" on the first day of the fair combined several Russia-related events. Business opportunities for German exporters were presented, and German companies that are active in Russia gave first-hand reports on the conditions for investments in Moscow. The company representatives praised Moscow's investments in creating an entrepreneur-friendly infrastructure.

The Russian Minister of Industry and Trade, Mr. Manturov, also came to Hanover for talks. In addition to the main theme of the exhibition, which plays an important role in the localization of production capacities in Russia, the development of the export potential of the Russian economy, the further development of economic relations and, last but not least, the development of the general conditions for investments were of particular interest to the Russian delegation he headed. In the presence of Minister Manturov, an agreement was signed between the "Russian Export Centre" and VDE Institute which dealt with services for the interpretation of standards as well as for testing and certification.



DMAN also used the trade fair for a wide range of own activities. They shared the information stand of the partner of Lower Saxony in Poland and the Sales Desk Poland. As a result of the talks they had during Hannover Messe, DMAN and the Sales Desk Poland will jointly offer a "business presence in Germany" for Polish companies. In this context, DMAN is looking for interested German sales representatives for Polish companies.


Niedersachsen Foreign Trade Day

In addition, DMAN participated, as it does every year, in the annual meeting of the Innovation Network Niedersachsen as well as in the Niedersachsen Foreign Trade Day with the award ceremony of the Foreign Trade Prize, for which many innovative companies had competed again this year. Winner in the category SME was an interesting company from the Wedemark region: Fresh Breeze GmbH in Bissendorf manufactures ultralight aircraft that are distributed worldwide.



During Hannover Messe 2017, DMAN welcomed an Iranian delegation from the Education Institute of the Tehran Chamber.

Three seminar days in Celle on strategic management and personnel management were part of the one-week programme. In addition, the participants attended Hannover Messe and visited automobile manufacturer Volkswagen in Wolfsburg.

The seminar provided the participants with comprehensive insights into management strategies and practical examples of how to implement these methods in their home country.

During their trade fair visit, the focus was on the hot topic of Industry 4.0 and its impact on the economy. In practical application the participants could see Industry 4.0 when they visited the VW plant in Wolfsburg, where they were shown the entire production processes up to the finished car.


A delegation of 17 entrepreneurs from India also participated in a DMAN programme during Hannover Messe. And here, too, the focus was on Industry 4.0.

At the beginning of the one-week programme, the group prepared for their visit to Hannover Messe. During the two seminar days, the participants described their intentions and interests so that they were able to meet with suitable potential partners and customers during the fair.

The trade fair programme, during which the participants spoke with many exhibitors, was rounded off with visits to NBank on the subject of a "matchmaking platform" and a presentation at "Global Business & Markets".


For those who would like to reserve the date of next year’s Hannover Messe:

Hannover Messe 2018 will take place from 23 to 27 April 2018. Mexico will be the partner country. And DMAN will again offer seminar trips and qualification programmes around the fair. Interested? Contact us!

Your DMAN contacts

Frank Neumann
International Representations
and Cooperations
Phone +49.5141.973-282
E-mail koop(at)dman.de

Yousef Nahhas
Project Manager
Phone +49.5141.973-213
E-mail ynahhas(at)dman.de