International Summer Academy

“Strategic management and marketing for global markets” is the topic of this year’s International Summer Academy. The open DMAN seminar for managers from around the world will be held in Celle from 20 to 26 August 2017.

The program will help the participating managers to set the strategic course for a successful future of their company. Apart from an overview of the principles of international competition, strategies and instruments of strategic marketing, they will learn about German business culture and discuss the key factors of efficient marketing & sales management.


The one-week programme consists of 3 seminar days and 2 days of company visits.

Visits to German companies are an important, and highly appreciated, part of every DMAN qualification programme. They allow our guests to gain first-hand impressions and to exchange information and experience with their hosts. On site, they will see best practice examples of corporate governance, become acquainted with the German business culture, and be able to initiate valuable business contacts.

The qualification programme targets a multinational English-speaking audience. DMAN will invite  young entrepreneurs & middle manager from different economic sectors from all over the world. The seminar will take place in Celle from 20 to 26 August 2017.


During the International Summer Academy, the managers will spend a week in a unique multicultural environment. Joint meals, a guided tour in the historic town of Celle and the company visits will strengthen their intercultural competence and offer many opportunities to initiate cross-national business relations.

As the programme will be run in English, very good language skills are essential. Detailed information including the full agenda can be found in this seminar description.

We look forward to welcoming you in Celle.

To learn more and to register, please contact:


    Yousef Nahhas
    Project Manager

    Phone +49.5141.973-213
    E-mail ynahhas(at)
    Online contact